Movie Rental Analysis

Reel to reel player

Overview

Rockbuster Stealth LLC is a movie rental company that used to have stores around the world. Facing stiff competition from streaming services such as Netflix and Amazon Prime, the Rockbuster Stealth management team is planning to use its existing movie licenses to launch an online video rental service to stay competitive.

As a data analyst, I’ve been tasked to help the business intelligence department with the launch strategy for the new online video service. My first task is to load Rockbuster’s data into a relational database management system (RDBMS). Then, I’ll use SQL to analyze the data and answer any ad-hoc business questions.

Tools, Skills, Techniques

  • SQL
  • Excel
  • PowerPoint
  • Tableau
  • Database Cleaning & Analysis
  • Database Queries & Subqueries
  • Common Table Expressions
  • Creating Data Dictionary
  • Data Visualization & Storytelling

As this was my first time working with relational databases and SQL, I had some trouble at the beginning of the project understanding the syntax of SQL and the formatting. As I progressed through the project, I became more familiar with it.

Rockbuster Stealth LLC is a movie rental company that used to have stores around the world. Facing stiff competition from streaming services such as Netflix and Amazon Prime, the Rockbuster Stealth management team is planning to use its existing movie licenses to launch an online video rental service to stay competitive.

As a data analyst, I’ve been tasked to help the business intelligence department with the launch strategy for the new online video service. My first task is to load Rockbuster’s data into a relational database management system (RDBMS). Then, I’ll use SQL to analyze the data and answer any ad-hoc business questions.

Tools, Skills, Techniques

  • SQL
  • Excel
  • PowerPoint
  • Tableau
  • Database Cleaning & Analysis
  • Database Queries & Subqueries
  • Common Table Expressions
  • Creating Data Dictionary
  • Data Visualization & Storytelling

As this was my first time working with relational databases and SQL, I had some trouble at the beginning of the project understanding the syntax of SQL and the formatting. As I progressed through the project, I became more familiar with it.

Define Key Questions & Goals

Data Collection

The dataset contains information about Rockbuster's DVD rental information and actor's information.

Data Cleaning

First, I installed PostgreSQL and loaded the Rockbuster database to utilize SQL for the analysis. I extracted the ERD to create a data dictionary of the database. During the data quality checks, I found no issues and therefore no cleaning was done to the database.

Data Analysis

Top 10 movies with highest revenue
Top 10 movies with lowest revenue
Average rental duration by genre
Customer base distribution
Top 10 customers distribution
Customer and sales distributions
No items found.

Interpret Results

Conclusion

  • Telegraph Voyage had the highest revenue gain while the lowest revenue gain was Oklahoma Jumanji, Duffel Apocalypse, and Texas Watch.
  • The average rental duration was between 4-5days.
  • 46% of the customer base is in the Asian region with India and China leading in sales.
  • The top10 customers with the highest lifetime values are in Asia, Europe, North America, and South America.
  • Asia significantly leads the regions in sales with $27,955.95.

Recommendations

  • Create a loyalty program to reward customers.
  • Expand the film database to allow more options for customers.
  • Create marketing plans for all regions to attract more customers.

Other Projects

Let's work together!

I’m always looking for ways to solve problems or to exchange ideas. Feel free to send me a message. I aim to respond within one business day. Hope to hear from you!

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